Extreme Sports Festival Branding
The brand identity is built with a focus on its core audience — a younger generation, ages 14–22. To connect with this demographic, the visual system draws its energy and aesthetics from street art, a culture deeply tied to extreme sports. Bold colors, dynamic shapes, and urban-inspired graphics capture the adrenaline, creativity, and rebellious spirit that define the festival and its community.”
За основу визуального языка фестиваля легли популярное среди ЦА уличные виды искусства: граффити и трафареты.
