The rebranding of the TV channel was developed based on the identity of its parent company — a well-known German teleshopping brand. At the heart of the new visual system lies the distinctive curvature of the parent company’s logo, which became the foundation for the overall design language.
This signature curve is reflected throughout the channel’s visual identity — from broadcast graphics and lower thirds to transitions and interface elements. It provides a sense of flow and continuity while reinforcing a strong connection to the original brand DNA.
The color palette has been refreshed to feel more vibrant and energetic, with bold accent colors that highlight the dynamic and commercial spirit of teleshopping. Typography has been carefully chosen to complement the visual style — featuring rounded, friendly typefaces that enhance clarity and approachability.
The rebrand aims to increase audience recognition and trust while seamlessly adapting the channel’s presence across platforms — from traditional TV to digital environments. The result is a modern, flexible brand identity that retains its commercial focus while embracing a more contemporary, engaging look.
