Айдентика крафтового паба
Gardens Taproom
Gardens Taproom Branding
A cozy craft beer bar located within Moscow State University’s Botanical Garden ‘Aptekarsky Ogorod.’ The brand celebrates its unique setting, drawing inspiration from the garden’s heritage — a natural, inviting, and warm identity that reflects the textures, shapes, and colors of the surrounding trees and greenery.
Designed for students, creatives, office workers, and international visitors, the concept blends artisanal charm with a sense of place. Its organic and approachable style stands apart from nearby competitors like Lambic or Tin Woodman, making Gardens Taproom a distinctive, welcoming space where nature, craftsmanship, and culture come together.
