Identity for a Craft Brewery and Design for a Seasonal Series of New Beers — Smart Brew
Smart Brew
Concerning the brewers’ experimental approach we create the crazy hops character who is able to change its mood according to the beer taste. We use hand drawing lettering on background with the unique ingredients mix description.
A lack of craft beer brews on the Russian market is ready to mix different ingredients. Smart Brew has decided to redress situation. The basic competitive advantage of the product is the unique ingredients mix. It is suggested that a Customer should choose exact beer type depending on its character, feeling or desire to experiment and so he or she will have a pictorial cue.
